Your brand’s videos may be properly shown from all angles when you utilise professional video editing software to make promotional videos for Instagram, Facebook, and YouTube. Fortunately, there are several easy-to-use free video editing software that may help you stand out.
Aside from being more engaging than visuals alone, well-produced product videos may encourage customers to purchase. According to the online publication Small Business Trends, eCommerce product videos may increase conversion rates.
Here are some of the best free video editing programmes online, as well as a few that have affordable premium versions. Because every business is different, we’ve developed a list of the most useful features of each software package.
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The most effective free video editing software for the desktop
Many different types of desktop-based video editing software are available for organisations wishing to make promotional films. In terms of functionality, the most significant benefit of free video editing software for desktop computers is that it tends to have the best video editor for pc.
Take a look at our collection of free video editing tools that you can use to edit long-form material for YouTube, your eCommerce website, or a number of other platforms if you’re on a tight budget.
Lightworks
Lightworks has a straightforward and clear design, making it simple to get started. Lightworks also includes a library of in-depth video lessons, making it one of the most accessible and simple to use Linux video editing software solutions on our list. Lightworks is also free to use. Lightworks has a library of original stock films and audio clips that are licenced for use in any videos you edit using the application, allowing you to give any marketing video a professional appearance which creates a free video editor with no watermark.
The following characteristics are included:
- Speed optimization allows you to continue editing while importing fresh footage Multicam editing allows you to sync clips from many cameras at the same time.
- Real-time collaboration on projects, with complete control over which users have editing access.
- Video sharing made simple, with quick export to YouTube, Vimeo, Facebook, and Instagram among other platforms.
VideoPad
The free VideoPad software is an excellent choice for anybody who wants to make high-quality films without paying a single cent. Using VideoPad, you may experiment with a variety of various video compositions and styles using a variety of basic and easy-to-use tools, including 3D video free video editing software with no watermark and a sound effects library. Special effects, overlays, fonts, and transitions, as well as colour correction and sound effects, are all available for use in your video editing. Then you can simply and quickly upload all of your final videos to sites like YouTube, Facebook, Google Drive, and other mobile devices.
- A double built-in screen (one for previewing chosen clips and another for seeing the whole sequence) makes editing simple and straightforward.
- Transitions that are pre-made yet may be customised for polished professionalism
- Making use of presets to quickly make video files that are tailored for various sites (such as Facebook and YouTube) and posting them immediately from inside the programme is a great feature to have.
HitFilm
HitFilm Express is one of the greatest all-in-one free video editors, but it might be intimidating at first since it’s used to make Hollywood-style movies. Using animation capabilities in HitFilm, you may quickly and easily create and modify audio and video transitions without the need for composite shots.
- It has motion tracking and colour pickers for professional-grade video editing.
- Enhancements to composite photos that let you merge two different shots for the creation of strange effects in video
- An auto-stabilizer is a tool for smoothing out the choppy video.
DaVinci Resolve
Professional editors of films, television programmes, and commercials use DaVinci Resolve because it integrates 8K editing with colour correction, visual effects, and audio post-production in a single production tool. Using DaVinci’s high-performance playback engine saves time when cutting and editing even when working with processor-intensive file formats like MKV and AVCHD.
- Using a dual timeline allows you to quickly navigate, cut, and trim.
- With a specialised trim interface, you’ll have complete control over every aspect of your video.
- Audio and video clips are automatically synced by intelligent auto-editing.
VSDC Free Video Editor
There are both free and premium versions of VSDC’s video editing software for windows available. A mask tool and green-screen video effects are included in the free edition of VSDC’s comprehensive video editing suite, despite the fact that the free version has fewer capabilities.
- Masking tools that allow you to hide, blur or highlight individual parts.
- Video compression standard HEVC/H.265 is vital for processing 4K and HD files, and this social media link will let you share your films on Facebook, YouTube, Instagram, Twitter and Vimeo HEVC/H.265 videos.
OpenShot
OpenShot’s user-friendly design makes it ideal for novices. Other applications may have more editing options, but OpenShot’s straightforward design and clear interface are ideal for basic editing.OpenShot is perfect for clip resizing, scaling, trimming, snapping, and rotation. Aside from that, it has real-time preview and credit scrolling.
- Drag-and-drop for adding video, audio, and picture files
- Color compositing for green screen effects using digital video effects like brightness and gamma.
- Keyframe animation for making animated videos
Shotcut
Shotcut is a cross-platform video editor with a big instructional collection. It supports FFmpeg, 4K, ProRes, and DNxHD. With a unique user interface, you may utilise Shotcut, originally designed for Linux. But it’s still a great editor.
- Rather of utilising a media library, users may directly upload video clips to their project files.
- A multi-format timeline allows you to combine frame rates and resolutions in a single production.
- Advanced audio filters include compressor, bandpass filters, balance, bass, and treble.
Blender
Blender is a free and open-source 3D creator. This programme can create 3D animations. The project included over a thousand developers from all around the globe. Blender’s enormous user base has inspired various add-ons.
- Blender is a great 3D animation and video editor. Blender is a powerful video editor that can perform complicated tasks like 3D animation.
- Path-tracer engine for realistic animation rendering
- Techniques for exporting and saving projects faster. You may code your own gameplay in video game authoring tools.
- Movie Maker 10
Windows Movie Maker 10 is a great option for beginners. This programme makes quick modifications to tiny video footage. The free version of Movie Maker 10 includes all video and picture editing tools, as well as custom font and colour options for movie subtitles.
- After-effects auto-previewer
- Auto-movie options allow for customised video cuts.
- Tab for easily adding music and credits.
I movie
video editing software for Mac comes with iMovie, a long-time favourite. iMovie’s drag-and-drop interface makes moving files from disc to desktop a breeze. It’s an easy way to make outstanding YouTube videos.
All Apple devices, including iPhone, iPad, and Mac, may view iMovie files since they are saved in the cloud.
- Filters for particular film genres, such as Western and sci-fi,
- A built-in music player with voiceover recording keeps your sound and picture editing consistent.
- Slow motion controls for action scenes and sports highlights