A growing number of marketers around the world are opting for native advertising because it’s the most effective way to promote products or services. Practice proves that the audience is more interested and emotionally attached to the brand through native advertising.
There are many reasons why native ads are more popular and interesting than banners and regular ads. Today, more and more people use the Internet via mobile phones.
Statista’s Research from 2022 shows that worldwide 58% of web traffic goes via mobile phones. This is just one of the reasons why you should invest in mobile native advertising.
Table of Contents
Advantages of Mobile Phones Over Computers
Mobile phones are primarily practical to carry and use. Anytime anywhere you can surf the Internet, chat, play games, listen to music, and more. After all, there’s no need to talk further about it. Depending on the size, laptops and desktops are heavier to carry and there’s the risk of damage.
Mobile devices are more used for personal needs and research. For example, people love to surf social networks because it’s so simple and attractive through mobile applications. If they have any doubts or questions, they search for information on Google on a smartphone for just a moment. Content is easily and quickly viewed or typed just by touching the screen. Computers are more for business purposes, for example for writing texts, making tables and presentations, analyzing reports, etc.
Interesting Information About Mobile Advertising
A serious increase in mobile web traffic is predicted in the coming years. Social networks are increasingly dominating mobile devices. For example, Facebook has 1.74 trillion user activities per month via smartphones. As much as 88% of Facebook’s earnings come from mobile web traffic. And this is just one example of the increase in revenue from mobile advertising.
Native ads are better and easier to adapt to the formats and functions of mobile applications and sites. It’s a different yet very similar way of advertising to native ads in email, which can serve as a good practice for mobile native advertising. Native ads in the email are best done through an email newsletter, which is a piece of content that’s been carefully created. You make them for users who already have faith in you and have pledged to be your faithful readers. Newsletters aid in the development of reader habits among your target audience. They’re more inclined to subscribe to your paid memberships because they spend more time on your site. It’s not rocket science to include native adverts in your email newsletters, but that’s a topic for another day. A responsive design is a crucial factor to make before sending your first email with native advertisements, which you can do using Benchmark. Email must work flawlessly across all platforms and browsers.
Mobile devices are developing and improving very quickly as a channel for native advertising. An increasing percentage of earnings from native advertisements via smartphones is predicted. Definitely, mobile native advertising has the best perspective in digital marketing.
5 Strategies for Using Mobile Native Advertising
Mobile native advertising gives you a lot of opportunities to attract the attention of the audience. You just have to keep the following strategy in mind for the audience to believe you.
Match Native Ads to the Platform
Native advertising can be within mobile applications, sites, social networks, games, etc. It’s important to match the form and functions of native ads with the look of the mobile advertising platform. This is the only way your ads don’t bounce off the platform but act as if they are part of the environment.
Users will surely notice you because you don’t look like banners and ordinary advertisements.
Tailor Native Ads to the User Experience
When a visitor browses the content of the application, they gain some experience. They have an idea of what to expect on the platform. That’s why advertisements shouldn’t disturb or irritate him. Imagine an ad popping up that has nothing to do with the site, so you waste time because of it. If the user is interested in something, don’t disturb their experience. Offer them content that’s tailored to the content of the platform.
For example, visitors go to Instagram to view photos and videos of people they know and love. They expect the experience of contact and closeness with virtual friends. They are certainly interested in the products that their friends use or where they travel. You can offer them advertisements for similar or the same products. Users will surely be surprised and want to know more about you.
Comply With the Intentions and Wishes of the User
People use the internet to fulfill their goals and needs. They look up information or brands on certain online sites if they are interested. Maybe they have already decided to make a purchase or do anything else. You keep track of your target market’s online activities when you target them. However, you must present goods or services at the appropriate time and location.
For instance, your target market is now perusing shoe-related websites. You shouldn’t provide them your advertisements if you sell watch brands. They won’t like it because they are worthless at such time.
Create an Application
Creating an app is a great opportunity to educate and entertain your audience.
When people download and enter the app, it’s like holding your brand in their hands. Offer creative and authentic content, which will hold the user’s attention and emotions. That way, people will gain interesting and different experiences, and they will connect better with your brand.
Keep In Mind the Importance of Influencers
Influencers are popular and influential people who have fans in the digital world. These can be celebrities, bloggers, people with a lot of followers on social networks, etc. They have the power to persuade other users to become your customers. Their reviews or images/videos using your brand can have a strong impact on mobile users.
Today, when users quickly browse content on smartphones, influencers are your support to start their interest in your business. Their fans can be yours if you want that kind of promotion.
Mobile Native Advertising Always Pays Off
Since people usually carry mobile devices everywhere, so is your brand with them, at least in the form of advertising. At any time, users can notice you and take an interest in your products. Think about these strategies, experiment, and try new tactics and different advertising content. You’ll see how smartphones go great with your ads.
Investing in mobile native advertising always pays off. Small smartphone screens have a big effect on people. This ensures the future of the brand in the market.
Native advertising is your safe haven in the future!