Has it ever happened to you that you started your business and created pretty good content to expand your presence on the internet yet your business remained undiscovered?
It happens because you missed out on an important aspect in the field of making content.
It is SEO, Search Engine Optimization which means optimizing your content according to the algorithms of search engines such as chrome, google, etc.
Do not worry! It is not as complicated as it sounds because there is numerous DIY SEO software that is available in the market for small businesses that will help you get discovered in the world of the internet and you will be able to expand your business easily.
In the coming paragraphs, I will walk you through the important aspects of SEO and will talk about different DIY SEO software for small businesses that are available in the market and are easy and convenient to use.
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Can you do SEO by yourself?
The one-word answer to this question can be a straightaway Yes! Today, there are different types of tools for almost everything we need to do be it SEO or creating content.
Even when you do have an in-depth knowledge of SEO, you will be able to optimize your content according to the search engine algorithm, thanks to these SEO measurement tools.
SEO can be a time taking process as you need to work on multiple aspects such as on-page SEO, off-page SEO, etc.
Best free SEO tools that can help you
There are multiple DIY SEO tools that you can count on while searching for software that can help you with the optimization of your content.
Not only are these tools free but they are also very convenient and user friendly which is a cherry on the cake.
Now, without wasting your time let us immediately dive into the world of SEO and discuss the best DIY SEO software that you can use for your small business.
Google Search Console:
Getting insights about how google crawls, indexes, and serves websites would be a great thing to know, isn’t it?
It does the same for you, google search console gives you an insight into all of this, and because of this, you will be able to work and improve your content accordingly.
Moreover, if you are worried that you would not be having time to check it every day then you do not need to worry, because it will also send you an email every time there will be a problem.
Because it continuously gives insights into the problems and other important aspects of your content, it is the best place for you to rectify the issues in your content.
Google search console is perfect for analyzing the traffic you are getting and it also helps in understanding google’s algorithm.
AnswerThePublic:
This is yet another DIY SEO Software that will help you with optimizing your content. It tracks the keywords that people search for.
Since it tries to understand how people search or what they are using as the keyword, it becomes easy for you to find the right keyword for your content.
AnswerThePublic is a software that will make you feel like you are reading the brain of your audience because of its accuracy in SEO.
Ahrefs’ Keyword Generator:
It is yet another tool for keyword research that is free and easy to use.
It generates the keyword and presents the top 100 keyword ideas for any raw keyword or phrase that you type.
In addition to that, it also shows the search volume and difficulty of the keyword that it will be showing so that you know that you are choosing the right keyword for your content.
It has a great estimation of the relevant keyword as the database of Ahrefs is filled with more than ten billion keywords across 170 countries in the world.
Google Trends:
In certain events, the search volume of certain keywords may increase, and google trends help you just with that.
This SEO measurement tool helps you know about the current performance of the keyword that you might be interested in. If you are into providing seasonal content then using this SEO measurement tool, you will be easily able to identify upcoming trends. Isn’t it crazy?
On top of that, you can also compare multiple keywords and search for the keywords that are in trend, it can also be seen as an alternative to Google keyword planner.
UberSuggest:
This tool is everything that you might be searching for in any DIY SEO tool.
It is a keyword research tool that not only searches for keywords for you but also gives you content ideas, domain overviews, keyword suggestions, keyword tracking, and much more.
One reason that I said it is everything that you need is that it is a keyword research tool that is not just limited to searching keywords for your content. You can use this tool to analyze your competitors moreover, you can add this tool to your chrome extension as well.
MozBar:
Moving on, Mozbar is another SEO measurement tool that you can add as a chrome extension.
With MozBar, you can link all the metrics and SEO so you can get all of them in one place.
This software provides data points for Domain Authority, Page Authority, and amount of backlinks for the sites while you are searching.
If you want to view it in detail then you can click on any of these metrics so you get a detailed view of all the relevant information that you need.
The free version of MozBar would perform on-page analysis and SERP analysis for you. To be true, the free version of MozBar is best for small businesses to run because it gives all the important insights that you might need to know about your content.
Yoast SEO:
You might have heard about this tool as it is one of the most widely used tools when it comes to SEO.
It is available as a WordPress plug-in that helps you to improve your content by giving ideas and tips about improvement.
Moreover, it also gives the analysis of the SEO quality of that content which can also be called SEO proofreading. If there is any problem with your content in terms of SEO, you can rely on this DIY SEO tool for guidance on mistakes that you can make.
It is easily accessible to anyone and it is user-friendly as well so feel free to use this tool to fix all the flaws in your website content.
Panguin Tool:
It is of no surprise that google keeps updating its algorithms from time to time and you need to stay updated about it so you can optimize your content accordingly.
This tool helps you figure out in what way your content has been affected by the change in google’s algorithm.
Sometimes the content that is ranked before slides down in the list, this tool helps you understand the reason or the cause for this downfall of your content.
It also allows you to see the fluctuations in your traffic which will help you judge if your site has been impacted by Google’s algorithm update or not.
With this much in-depth information, don’t you think it would be easier for you to find the underlying problem and fix it to rank your content again?
Rank Math:
It can be seen as an alternative or a competitor for Yoast because it has been released recently yet it is one of the most famous DIY SEO software available out there.
It provided very deep insights into the content which helps you shape your content to make it optimized enough so it makes an impact in terms of SEO.
This tool helps you optimize the title of your page, meta tags, and meta descriptions. Also, it does not slow down the speed of your site which is another plus point of this tool.
Woorank’s SEO and Website Analysis tool:
Many times you get to know about the problem with your site but do not know how to fix it and seriously, it can be very annoying.
This tool not only gives you information about the issues on the website but also gives you an idea about how to fix them.
It is a chrome extension that is very easy to use for beginners, firstly it gives an SEO score then it finds the issues with it and gives you tips on exactly how you should improve your on-page and off-page SEO. How cool is that?
SEO measurement tools can be a great help for any content to grow and rank on google because by using them you can optimize the content according to the algorithm.
So, these were a few DIY SEO software that you could use for free SEO optimization.
All these tools are very user-friendly and easy to use so you can go ahead and start using these tools right away to make your small business grow online.